The visual identity work began in February with three team members, and from August to October I was working alone as a graphic designer. Dash colours were chosen in the spring and the fonts and logo stayed the same from previous year. My responsibility was to design the three patterns for Dash and many applications based on them, such as canvas bags, stickers, social media material, posters, flyers, signs on venue and event passes.

Dash is a part of the Aaltoes community. The mission of Dash is to make design understandable for people from different fields. The biggest event of Dash is Dash Design Hackathon. In 2018, over 200 participants gathered together in Kattilahalli to solve challenges of partner companies over one weekend.

Photos by DASH photographers Atte Mäkinen, Helmi Korhonen and Henrik Helenius