Bachelor’s Thesis: Visual identity for imaginery sex toy store

The whole design process and research is explained in the Thesis: http://urn.fi/URN:NBN:fi:amk-202005128541

“The subject of the thesis work was to create a visual identity and communications concept for an imagi­nary sex toy store. The goal of the work was to create a design concept that is different from the existing Finnish sex toy stores and porn stores and one that communicates about sex and sexuality in a natural and positive manner. 

I studied history of feminism and sexuality to better understand the stigma around sex. I focused especially on the perception of the female sexuality now and in the past. In addition to a literature review, I also interviewed a sexual therapist and a sex toy store manager. 

During the visual identity design process I conduc­ted two consumer questionnaires online. I investigated, which existing packages custo­mers find attractive and utilized this information to ­create the final visual identity. 

In this thesis, I go through the design process and introduce the final concept. The result is a visual identity and communications concept that ­differs from the existing Finnish sex toy stores and porn stores. The visual identity focuses strongly on women as a target group and has a kind and an open brand voice.”

 

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google